Why #KindnessMatters for the SDGs?

The world today is home to 1.8 billion young people - the largest generation of youth in history. UNESCO MGIEP’s #KindnessMatters Campaign aims to mobilize young people to carry out transformative acts of kindness to tackle the SDGs and create a positive culture of kindness.

The Science behind Kindness

The need to contribute is a fundamental predisposition in human beings, who are inherently kind. Neuroscientific studies have shown that altruistic or kind behavior engages brain networks associated with reward processes that improve during youth. We hope to capitalise this fundamental biological need to build a new lethal combination for positive change.

About #KindnessMatters for the SDGs

We want to create a positive culture of kindness where a person's selfless act matters and to show how it can make a difference to the SDGs. We believe that young people should demonstrate how an act of kindness is a non-trivial task and that being kind is "cool".

What is an act of Kindness for the SDGs?

An act of kindness by any person is a generous, deliberate gesture or action to a another person, animal, or for planet earth. These acts can range from a simple impulse to a well-planned, organised activity such as mobilising a community drive to save an endangered species.

Who are we looking for?

Young people, especially young women, in the age group of 15 to 35 years who are motivated and inspired to contribute to sustainable development goals. Youth led/focused organizations, formal set ups and individuals who are committed to enhance the youth participation in development agenda.

Why should you be part of this campaign?

To be part of a global movement that promotes a culture of peace and to empower individuals/communities to take personal/community ownership/stewardship of critical local issues all the way up to global goals.

Concept Note - #KindnessMatters for the SDGs

UNESCO MGIEP has initiated an International Youth Campaign titled “KindnessMatters for the SDGs”. The purpose of the Campaign is to mobilize the world’s youth to achieve the 17 SDGs through transformative acts of kindness.

Promotional Flyer - #KindnessMatters for the SDGs

Are you a youth organisation that wants to drive change across the world? Want to learn more about our campaign or partner with us?

Campaign Poster

If you want to do your bit for Kindness for the Sustainable Goals, you can start by spreading the word about the campaign! Download this poster and share it among your networks because #KindnessMatters