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#KindnessMatters: Environmentally engaged fashion

Aaron Lit is the founder of Mia Mira, an environmentally engaged fashion line promoting marine biodiversity conservation by bringing attention to the unseen beauty of life below water through specially designed garments that tell a story. By using sustainable production methods and plant-based fibres, the non-for-profit initiative seeks to raise awareness of the damages that current patterns of production and consumerism in the world of fashion have on marine life and set a new trend of sustainable and conscious fashion.