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#KindnessMatters: Spreading a culture of planting fruit trees

Omar Eldeeb is the founder of Shagrha, an environmental initiative working to spread the culture of planting fruit trees in streets, schools and public places in order to address issues of hunger, pollution and sustainability and to promote environmental conservation. Shagrha is aiming towards a target of planting 1 million fruit trees by 2030 and conducting environmental awareness campaigns in 1,000 schools.